An Analysis of Financial and Business Performance of Indus...

Oxford Brookes University Research and Analysis Report [pic] An analysis of financial and business performance of Indus Motor Company Limited Prepared by: Murtaza Yunus Marvi (1270201) Dated: 26 Sep 2008 Word Count: 6496 Table of Contents CONTENTS PAGE NUMBERS PART 1: Project objectives and overall research approach Reason for choosing the topic 1 Reasons for choosing the company 1 Automobile Industry in Pakistan 1 The Company 2 Objectives of the Project 3 Research Questions 3 Overall research approach 3 PART 2: Information gathering and†¦show more content†¦It will also help me improve my analytical skills needed in performing audit of different clients. Reasons for choosing the company Amongst various industries of the country, I chose the automobile industry for the research purpose as it has grown tremendously during the last few years. The government attaches great importance to the growth and development of the industry, as it is a key driver of economic growth, technology transfer and a creator of jobs. Having made the decision regarding choice of the industry, I selected Indus Motor Company Limited (IMC) due to the reason that in 2007 it had become the major automobile manufacturer as well as a significant contributor to the economy of Pakistan. The company has good reputation in the market and owns the highest market share in the high segment (1300cc and above) of the industry. Obtaining information for this company was comparatively easier than its competitors. Automobile Industry in Pakistan The automotive industry rightly prides itself on being recognized as the â€Å"mother of all industries.† It is the industry that is involved in the design, development, manufacture, marketing, and sale of motor vehicles. The roots of the automobile industry in Pakistan dates back to the post independence days (1949) when General Motors (USA) first exported 500 cars and 600 trucks to Pakistan, and later on setting up an assembly plant at Karachi in 1953 for Bedford trucks and Vauxhall cars.Show MoreRelatedThe Market Plan: Indus Motor Company Limited 5659 Words   |  23 Pages The Market Plan Indus Motor Company Ltd. Indus Motor Company Ltd. Azeem Danish Student ID: A4042710 Azeem Danish Student ID: A4042710 Table of Contents 1. Executive Summary 2 2. Introduction 2 3. Business Mission 2 4. External Marketing Audit Macro Environment 3 4.1 PEEST ANALYSIS 4 4.2 Micro Environment 6 4.2.1 Overall Market 6 5. 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